About
OUR STORY
INDIANAPOLIS
Bone & bloom
Bone & Bloom was founded by Abby Armbruster in 2017 as a freelance graphic and web design studio. What began as a creative side hustle has since evolved — relaunched in 2021 with a fresh look, expanded services and elevated results.
Rooted in a passion for design and empowering others to feel confident in their online presence, Abby first helped fellow bloggers build their brands — from custom logos and media kits to eye-catching visuals and websites. As demand grew, so did the client list… now spanning industries like real estate, fashion, interior design, athletics and insurance, to name a few.
At Bone & Bloom, our approach is always personal. No matter your field, we take the time to understand your audience, connect with your community, and craft content and design that’s not only beautiful, but strategic.
Ready to grow something great? Let’s bloom.
MEET the FOUNDER
ABBY Armbruster
I’m Abby Armbruster, an Indiana native and the creative force behind Bone & Bloom. I live in Indianapolis with my husband, Justin, and our two daughters, Clay and Scottie.
With a bachelor’s degree in public relations and a concentration in digital design, I bring nearly a decade of hands-on experience in social media strategy, digital design, website development, blogging and brand communication.
In addition to running Bone & Bloom, I also manage a lifestyle blog (abbysaylor.com) and its accompanying social presence, both established in 2015. What began as a creative outlet has grown into a trusted personal brand, leading to collaborations with local, national and global companies including TJ Maxx, Kroger, Serena & Lily, Alex and Ani, and Dr. Tavel, among others.
At the heart of everything I do is a passion for thoughtful design, authentic storytelling and helping others feel confident in how they show up online.
RECOGNITION
Abby’s digital presence has been recognized in a variety of publications, including Feedspot’s Top 25 Indianapolis Bloggers, ALIVE Magazine’s 5 Midwest Fashion and Lifestyle Instagram Accounts We Love, Narcity’s Top 30 Indianapolis Instagrammers, and a Digital Style Feature for Indy’s Pattern Magazine.