CAPTIVATING CONTENT & DESIGN FOR MEMORABLE BRANDS

Social Media / Branding / Graphic / Web Design

we’re MORE than just a pretty post

Bone & Bloom is a digital marketing studio based in Indianapolis, proudly serving clients both locally and around the world — from California to Switzerland.

We specialize in branding, design, social media and strategic consulting for driven individuals and businesses who are ready to grow with purpose.

Our mission? To create thoughtful, results-driven digital marketing that reflects your brand’s identity to the bone so you can bloom beyond expectations.

Whether you're just starting out or scaling up, we're here to help your brand stand out and thrive.

MEET THE FOUNDER

I’m Abby Armbruster — Indiana native and the founder of Bone & Bloom. I live in Indianapolis with my husband, Justin, and our two daughters, Clay and Scottie.

With a passion for all things visually beautiful and a deep love for the details, landing in the digital marketing world felt completely natural. My background is wide-ranging, and instead of choosing one path, I built a business that lets me do it all — branding, design, content and strategy — under one roof. And honestly? I’ve never looked back.

In addition to running Bone & Bloom, I also manage a lifestyle blog, abbysaylor.com, and a curated online presence I’ve been growing since 2015. That creative outlet has opened doors to collaborations with local, national and international brands, and led to features in publications like:

  • Feedspot’s Top 25 Indianapolis Bloggers

  • ALIVE Magazine’s “5 Midwest Fashion + Lifestyle Instagram Accounts We Love”

  • Narcity’s Top 30 Indianapolis Instagrammers

  • Pattern Magazine’s Digital Style Feature

At the heart of everything I do is a desire to bring creative ideas to life and help brands grow with style, strategy and purpose.

MEET YOUR CLIENTS WHERE THEY ARE: online

There are nearly 3.5 billion active social media users and every 6.4 seconds, a new account has been created. Every user has an average of 7.6 social media accounts, spending around 142 minutes on social media every single day.

SERVICES

  • social media

    We create, strategize and post — you reap the benefits. Through a collaborative experience, you receive consistent, targeted, unique and engaging content that establishes a memorable presence.

  • website

    For those wanting to start, tweak or redo their online hub for an effective and user-friendly experience that visitors want to come back to.

  • design

    Let’s work together to enhance the visual representation of your digital or print assets in an unforgettable way — from logos to business cards, email campaigns, pitch decks and more.

  • consulting

    We’ll do an audit of your social media accounts, website, logo or other marketing efforts and provide strategic guidance on improvements to better serve your audience.

WHAT THEY’RE SAYING

WOrk examples