CAPTIVATING CONTENT & DESIGN FOR MEMORABLE BRANDS

Social Media / Branding / Graphic / Web Design

Close-up of crumpled white bedsheet or fabric.
A cozy bed with white pillows, a laptop showing images of cardboard boxes, a notebook with a pen, and a wooden tray with a glass of water and a short glass on a light-colored bedspread, next to a window with white blinds.

we’re MORE than just a pretty post

Bone & Bloom is a digital marketing studio based in Indianapolis, proudly serving clients both locally and around the world — from California to Switzerland.

We specialize in branding, design, social media and strategic consulting for driven individuals and businesses who are ready to grow with purpose.

Our mission? To create thoughtful, results-driven digital marketing that reflects your brand’s identity to the bone so you can bloom beyond expectations.

Whether you're just starting out or scaling up, we're here to help your brand stand out and thrive.

MEET THE FOUNDER

I’m Abby Armbruster — Indiana native and the founder of Bone & Bloom. I live in Indianapolis with my husband, Justin, and our two daughters, Clay and Scottie.

With a deep appreciation for visual storytelling and an eye for detail, stepping into the world of digital marketing felt like a natural progression. My background is diverse, and instead of narrowing my focus, I built a business that brings together everything I love — branding, design, content, and strategy — under one roof. It’s a blended approach that reflects how I work best: creatively and intentionally.

In addition to running Bone & Bloom, I also manage a lifestyle blog, abbysaylor.com, and a curated online presence I’ve been growing since 2015. That creative outlet has opened doors to collaborations with local, national and international brands, and led to features in publications like:

  • Feedspot’s Top 25 Indianapolis Bloggers

  • ALIVE Magazine’s “5 Midwest Fashion + Lifestyle Instagram Accounts We Love”

  • Narcity’s Top 30 Indianapolis Instagrammers

  • Pattern Magazine’s Digital Style Feature

At the heart of everything I do is a desire to bring creative ideas to life and help brands grow with style, strategy and purpose.

A woman with long brown hair, kneeling with one knee up, resting her chin on her hand, and looking at the camera, dressed in a white shirt and beige shorts against a plain white wall.
Close-up of a woman with long wavy brown hair wearing a black tank top and high-waisted light blue jeans, standing against a plain white wall.
Close-up of beige or nude-colored fabric with soft folds and wrinkles.
LEARN MORE

MEET YOUR CLIENTS WHERE THEY ARE: online

There are nearly 3.5 billion active social media users and every 6.4 seconds, a new account has been created. Every user has an average of 7.6 social media accounts, spending around 142 minutes on social media every single day.

SERVICES

  • A collage of images including a blanket, a hand holding a phone with food images, a quote about work, a logo for BONE & bloom, a mountain view from a balcony, a woman using her phone on a bed, blurry shadow of two people and a dog, close-up fur of an animal, a workspace with a laptop and notebooks, a cozy table setup with plants and books, a citrus drink with lemon, a woman reading on a couch, a workspace with a laptop and coffee, a flyer about social packages, a quote on a white background, and a close-up of a plant about growth.

    social media

    We create, strategize and post — you reap the benefits. Through a collaborative experience, you receive consistent, targeted, unique and engaging content that establishes a memorable presence.

  • A laptop on a white table displaying a website, with decorative vases and a flower arrangement in the background.

    website

    For those wanting to start, tweak or redo their online hub for an effective and user-friendly experience that visitors want to come back to.

  • Open book on a striped cloth outdoors, with three peaches and a person's hand nearby.

    design

    Let’s work together to enhance the visual representation of your digital or print assets in an unforgettable way — from logos to business cards, email campaigns, pitch decks and more.

  • Young woman with long dark hair sitting on the floor with a laptop in front of her, against a plain white wall, wearing a beige tank top and shorts, with a white shirt draped over her shoulders.

    consulting

    We’ll do an audit of your social media accounts, website, logo or other marketing efforts and provide strategic guidance on improvements to better serve your audience.

WHAT THEY’RE SAYING

  • A man in a dark suit jacket and white shirt smiling and standing against a plain, light-colored wall.

    Bill Eckhart

    “I’ve used Bone & Bloom for both social media and graphic design work, and would absolutely recommend Abby. She is incredibly responsive, has a great understanding of the social media and marketing landscape, and makes sure to give you marketing assets and plans that are tailored to your business goals.”

  • A woman with shoulder-length brown hair, glasses, and a blue floral shirt, smiling and sitting on a beige chair.

    Sandy Lowe

    “Abby (Bone & Bloom) did a fantastic job on the branding and marketing for my campaign for political office. She designed an excellent logo and incorporated a theme that carried through to my yard signs, banners, mailers, flyers and t-shirts. Her management of my social media kept the voters engaged and informed. A strong online presence is important in contemporary political campaigns and Abby delivered. Her skill and professionalism were a great asset. I highly recommend Bone & Bloom to anyone seeking assistance with their campaign.”

  • Professional woman with long, wavy, brown hair wearing a dark blazer and earrings, smiling against a gray background.

    Tracey Mancini

    “100% worth every penny. I loved working with Abby (Bone & Bloom). Starting a brand new business and not having the time or patience for social media, she made my business stand out and get attention from the real estate agents that I support and represent. I highly recommend this company.”

  • Headshot of a smiling man with dark hair and beard, wearing a blue button-up shirt, standing indoors near a window.

    Matt Meyers

    “As a client, I can tell you first hand Abby (Bone & Bloom) has done wonders for my business. It’s creative, collaborative and everything she puts together is visually compelling. Excited to be a small part of her growing business!”

  • Logo for HQ Cleaning Co. with stylized letters 'HQ' and the company name underneath.

    Kaylee Miller

    “Abby (Bone & Bloom) designed my company's website and made the entire process a breeze. She truly brought my vision to life with minimal work on my end. I don’t know how she did it, but she exceeded my expectations! I look forward to working together more!”

  • A black-and-white photo of a smiling man with short hair, wearing a black V-neck T-shirt, sitting indoors with blurred furniture in the background.

    Clinton Haugan

    “Abby (Bone & Bloom) has been amazing. From the beginning of our relationship, she has been there to help guide me in ensuring I post the right content for my business and the clientele I'm trying to attract. She has been pivotal in sending me great content concepts week to week. I was referred to her by a colleague of mine, Matt Meyers, in Indiana. While even being in Indiana and I being in California, she is still available to communicate when I have questions.”

  • A woman with long brown hair, wearing a black and white patterned dress and jewelry, leaning on a black railing, smiling at the camera.

    Rebecca Glazier

    “I am consistently impressed with Abby‘s creativity and insight. She has helped me to capture a greater audience and has increased the traffic and engagement on my social media platforms. She is personable and easy to work with. I highly recommend Abby/Bone & Bloom.”

  • Portrait of a woman with dark brown hair smiling, wearing a black blazer and white shirt, indoors with large windows in the background.

    Michelle Armstrong

    “Abby’s (Bone & Bloom’s) contributions have been invaluable to my professional growth and I can see the positive impact they’ve made on my online presence. My engagement has skyrocketed and my brand has gained significant visibility. Her expertise and guidance have helped me immensely. I would highly recommend Bone & Bloom to anyone looking for an excellent social media strategist and an asset to their team.”

  • A smiling woman with blonde hair and black glasses wearing a blue top, sitting on a white sofa against a white background.

    Cathy Chalfant

    “Abby (Bone & Bloom) did a fantastic job with my website. It exceeded my expectations, and it was a sincere pleasure to work with her. She was a good listener who responded promptly to all of my questions. I highly recommend Abby!”

  • A smiling man with short hair and earrings wearing a black polo shirt with a blue logo that has the letters 'WSO' on it.

    Darius Willis

    “Abby (Bone & Bloom) did a really amazing job for us on such short notice. We were really blown away by how she implemented the perfect designs and how she conducted herself. Her designs have been a huge success for our company and we have received nothing but amazing feedback about the work she created for us.”

  • Portrait of a woman with shoulder-length brown hair, wearing a black collared shirt, smiling with blue eyes, against a dark background.

    Robbin Edwards

    “Abby (Bone & Bloom) is amazing! I wasn’t sold on working with someone to help curate and manage my social media, but it is by far one of the best business decisions I have made. Abby understands the power of content, and is deliberate and creative when creating content calendars. There isn’t enough space for all the accolades. She’s the best!”

  • A woman with long blonde hair, smiling and wearing a pink polka dot dress, standing outdoors in a parking lot.

    Jessica Foster

    “Abby (Bone & Bloom) was a delight to work with. She took the time to ensure that all of my creative ideas came to life for my website and branding. She offered me a wide variety of products as well. I highly recommend Abby and I’ll continue to use Bone & Bloom for additional branding and graphic needs.”

  • Mike Johnson

    Mike Johnson

    “Abby (Bone & Bloom) was instrumental in helping me create meaningful social media campaigns and increase my presence on various platforms. Today’s business climate requires a consistent social media presence. She can help you achieve that goal.”

  • A woman with shoulder-length dark red hair smiling and wearing a red blazer, standing outdoors by a waterway with buildings in the background.

    Steph Weber

    “Abby (Bone & Bloom) was able to seamlessly bring the vision of my brand visuals to life. She's excellent at what she does and I would absolutely recommend her for any of your design needs.”

  • Woman with blonde hair wearing glasses and a black turtleneck, smiling indoors.

    Jeanne Saylor

    “Abby (Bone & Bloom) possesses amazing social media management skills. Her content and engagement strategies are best in class. With an engagement rate exceeding 300%, this translated into multi-million dollar opportunities. I highly recommend her!”

  • Portrait of a smiling man with a shaved head, dark skin, wearing a black suit and white shirt.

    Aaron Hunter

    “Abby (Bone & Bloom) has an eye for detail and a creative touch that helps uplift marketing campaigns, sales literature and branding.”

  • A woman with long wavy brown hair standing outdoors, smiling, in front of a green leafy background, wearing a light-colored sleeveless dress with a textured floral pattern.

    Alexa Morelli

    “Abby (Bone & Bloom) was so great to work with! She made everything super easy for me and took the time to really learn my style and what I was looking for in a media kit, logo, newsletter header and more. The value she brought to my business was well worth the price she charges and I will continue to go to her for any of my graphic design needs.”

  • A smiling woman with red hair wearing a pink patterned top, floral earrings, and a gold necklace with a pendant, standing in front of a wall with abstract line artwork.

    Amanda Burrows

    “Our time working together was great! The media kit Bone & Bloom created for me looked cohesive, matched with my branding, and was sent off to a lot of brands to help me partner with them.”

WOrk examples

  • Screenshot of Taft Street Interiors website displaying a landscape painting of a sunset over water, with the slogan "A SPACE where HOME meets ARTISTRY". Visible on both a desktop and mobile device screen, with green navigation bar and logo, and a black section with the company goal.
  • A wooden chair with a pair of blue jeans draped over the backrest, against a white wall with pink boutique logo signage reading 'R Boutique' and 'LEWISVILLE'.
  • Six colorful round pins with a pink, white, orange, and peach color scheme placed on folded denim jeans. The pins feature a stylized letter 'R' and the words 'boutique' and 'LEWISVILLE,' with some including 'EST. 2023' and decorative stars.
  • Blurred photo of suburban row houses with trees in front, overlaid with the text 'Matt Meyers Real Estate' and a stylized signature.
  • A collage of images showing winter jackets and coats for women, including styles with fur-lined hoods, plaid patterns, and puffy designs, with various 'tap to shop' and 'tap here' buttons overlaid.
  • A person holding a halved blood orange with a light-colored background. Text on the image includes "Blood Orange," "Citrus," "Clementine," "Grapefruit," "Fresh," and "Key Lime."
  • A football player running on the field holding a football, wearing a white uniform with black and gray accents, with a helmet featuring a 'G' logo. The background displays text promoting sports and family, with graphics and charts, and the Willis Sports Organization logo at the bottom.
  • Grey background with a circular logo in the center for Michelle Armstrong Real Estate, featuring a stylized 'M' in the middle.
  • Football players in uniform crouching on a field at night, with a large logo that reads 'Tracking Football' and text indicating they have reached 100,000 football players with athletic metrics.
  • A telescope positioned near large glass windows overlooking a lake and trees with autumn foliage during daytime.
  • Black and white photo of a wall corner with the words 'blonde Mrs. foster' written on it and shadows of leaves cast on the wall.
  • A political campaign poster for Sandy Lowe running for clerk-treasurer in Westport, Indiana, featuring red, white, and blue patriotic colors and stars, with slogans 'Go with Lowe!' and 'For Clerk-Treasurer.'
  • Campaign poster for Sandy Lowe in Westport, Indiana, with the slogan 'Go with Lowe'. The poster features two white T-shirts with campaign messages. The left T-shirt reads 'Westport, IN Sandy Lowe for Clerk-Treasurer' with the phrase 'Go with Lowe!' below. The right T-shirt simply says 'Go with Lowe' in bold blue and red text.
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